AEGON’s sponsorship strategy is designed to support sports and culture while increasing awareness of the AEGON brand name and reputation in key markets.
AEGON sponsors sports and culture all over the world
EGON’s sponsorship mission is to support and encourage inspiration and
excellence. In 2009, AEGON signed a global sponsorship with Lang Lang,
the world-famous Chinese concert pianist. The company has also been the
primary sponsor of the Dutch soccer team Amsterdam Ajax since 2008. In
our main markets in the United States, the Netherlands and the United
Kingdom, AEGON companies sponsor tennis, golf and rowing.
